So, How do You Find Out Who is Good in Your Area?
Here Are Some Tips:

1. Get our book, The Truth about Lawyer Advertising.  It will teach you how to “read” the ads.

2.  Get a referral from an attorney that you know. He or she will probably know someone who does specialize in your area of need. If you need an attorney an area of practice that we don’t do, call us, we’ll help you find the right lawyer for your case.

3. The Yellow Pages can actually be a good source of names. Understand three things, however: First, not everyone advertises in the Yellow Pages.

Second, be careful about the ads that tout too many different specialties, no one can do everything well.

Third, be careful about the full-page ads. This advertising typically attracts a lot of frivolous cases that can overwhelm an attorney. Make sure that the attorney you hire is selective enough with his or her cases that your important case does not become just one more file in the pile. We know several law firms that went out of business buried under the “weight” of full page Yellow Page ads.