“I’ll Get the the Maximum Settlement You Deserve”
Ever seen a lawyer ad that said that? I see them all the time. TV…Radio…Yellow Pages…
What, exactly does it mean? Do you find it helpful in making a determination as to which attorney to hire?
I’m guessing you wouldn’t find an ad that says “I care and will work for you” very helpful, either.
After all, isn’t that what you would expect to hear from a lawyer soliciting your business?
That’s why I wrote The Truth About Lawyer Advertising.
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